About Us

What started as a small Depop store selling a curated selection of necklaces and rings quickly grew into something much bigger. We spotted a gap in the market for affordable, high-quality jewellery—and the response was incredible. Before long, we were ranked among the top 10 sellers on Depop (out of over 30 million worldwide!), with more than 20,000 glowing reviews. To make our pieces even more accessible, we launched our own website, bringing our unique jewellery collections to a wider audience.

Our commitment to quality and strong relationships with manufacturers allows us to offer unbeatable craftsmanship, exceptional customer service, and highly competitive prices. This dedication has also expanded our reach beyond direct sales—we now supply over 200 stores worldwide with both ready-made and custom jewellery and accessories. Whether you’re a boutique or a large retailer, we provide wholesale solutions tailored to your needs.

Sustainability is at the heart of what we do. We’re dedicated to making responsible choices, from using eco-friendly packaging to working with ethical manufacturers who share our vision for a greener future. We believe great jewellery shouldn't come at the expense of the planet.

We’ve also been lucky to have our pieces in the spotlight—our Old English Zodiac Necklace was worn by 2021’s Love Island winner, Millie Grace Court, throughout the series, attracting huge attention.

Today, we continue to expand our collection, offering a mix of hip-hop, boho, and contemporary styles at unbeatable prices, with frequent deals to keep things exciting. No matter your aesthetic, there’s something here for you. Have questions or interested in wholesale? Get in touch—we’d love to hear from you!